Store Ambiance Key to Starbucks’ Plans
By ELIZABETH M. GILLESPIE AP Business Writer
© 2008 The Associated Press
SEATTLE — It’s been almost a year since Chairman Howard Schultz’ bitterly candid memo bemoaning “the watering down of the Starbucks experience” landed with a thud on the desks of the coffee chain’s top executives.
Mincing no words, he complained the company’s unbridled growth had sapped the soul out of its stores _ his
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